About Us
What’s Your Twenty (WY20) is an experiential marketing agency with design and fabrication capabilities, creating impactful brand experiences across the country.
From pop-ups and product launches to multi-market tours, conferences, hospitality events, and mailers, we bring ideas to life through smart strategy and seamless execution.
With over 30 years of combined experience and projects completed in 36 states, we know how to make things happen, no matter where the work takes us.
Based in Nashville and built around client service, we act as an extension of your team. We streamline the process, handle the details, and make your life easier. We’re not just your vendor. We’re your partner.
Core Values
PARTNERS, NOT VENDORS
We don’t do transactions. Clients get partners. Vendors get collaborators. Relationships, not contracts.
START WITH WHY
We seek to understand before we create. The why anchors us, shapes our direction, and helps us connect with people in a meaningful way.
PASSION IN THE CRAFT
We obsess…in a good way. We love what we do, and it shows in the creativity, the execution, and the impact.
EMBRACE THE RUB
Growth comes from challenge. We lean into the uncomfortable moments that stretch our creativity and sharpen our work.
FIND THE YES
No roadblocks. Just new ways forward.
RESPECT, ALWAYS
Every interaction matters. We show up with empathy, humility, and professionalism, ensuring people feel valued and heard. We show up for each other.
INTEGRITY IN EVERYTHING
From planning to production, we operate with honesty, transparency, and respect in every interaction. We keep our word, own our decisions, and do what’s right even when no one’s watching.
Your Partners
Ben Turk
Partner + Head of Growth
Originally from Nashville, Ben spent over a decade deepening his marketing expertise in New York where he earned accolades from both Ad Age and Adweek as the Director of Marketing for SoulCycle.
A firm believer that marketers are the true guardians of the brand, Ben returned to Nashville as SVP of Production and Business Development for Abel McCallister Abel. His 15+ years in the industry reflect a relentless commitment to creative vision and flawless execution, bolstered by successful activations at such major events as the Super Bowl and SXSW.
As a strategic leader, Ben brings a blend of creativity and business acumen to drive production excellence and further business growth initiatives. A perfectionist to the end, he continually pushes the boundaries of innovation and possibility for his clients in an ever-evolving marketing landscape.
Jen Cwik (Andrus)
Partner + Head of Production
A natural-born planner with an eye for what sets brands apart, Jen brings 15+ years of experience to boutique, mid, and large scale event production, experiential brand marketing and engagement, and hospitality management.
As Director of Events for United Entertainment Group and rEvolution Sports Marketing, she executed a broad array of award-winning projects and collaborated with top celebrities in TV, film, music, and sports. Jen also spearheaded events and high-profile hospitality trips for multinational companies across North America and Europe.
Jen later relocated to Nashville where she led a team of producers for Abel McCallister Abel as SVP of Production, developing and producing brand activation and custom fabrication builds for a number of U.S. brands. She is routinely celebrated for her exceptional work ethic, dedication, and impeccable execution in delivering one-of-a-kind experiences for her clients.